Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Virtual Reality (VR) and Augmented Reality (AR) technologies are redefining various fields, including medicine. These advanced technologies are rapidly being adopted in medical training and therapy, ...

Heads up, surgeons: GE HealthCare announced it has deployed its first augmented reality system that provides holograms of 3D anatomy during a live, image-guided procedure. Developed through an ongoing ...

Snap’s latest augmented reality glasses have a completely new — but still very oversized — design, larger field of view and all-new software that supports full hand tracking abilities. But the company ...

In a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented reality (AR) and virtual reality (VR) ...

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Businesses that offer AR-driven experiences are 41% more ...