With 2026 just days away, take a look at the major stories of 2025 - and their impact across the ad tech landscape… Mergers old and new reshaped the agency landscape; regulators pushed back against ...
Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030... The year is 2030. The end of the ...