The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Privacy requirements are likely to become more fragmented and region-specific, increasing operational complexity. Ad tech ...

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...