Not all ad impressions are created equal. That, in essence, is the key takeaway from new research scheduled for release today by Casale Media. Above-the-fold ad placements displayed within the first ...

CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign ...

You've probably seen the National Highway Traffic Safety Administration ads on drunken driving, advising motorists to "drive sober or get pulled over." You may have seen ads from Drop It and Drive, a ...

Contrary to popular belief in marketing, repetition in advertising does not always improve consumers' memory for brand claims, says a University of Toronto study. "Consumers often do not absorb the ...

Something is rotten in the state of CTV. If you’re a fan of streaming, you probably have a few pet peeves that take you out of the zone, like repeat ads or interruptive ad breaks. Nothing ruins a good ...

Streaming has not only taken the fragmentation of consumers’ viewing time and attention to new levels; it’s raised ad latency, frequency and formatting issues. The upshot: Questions about ad ...