CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign ...

Contrary to popular belief in marketing, repetition in advertising does not always improve consumers' memory for brand claims, says a University of Toronto study. "Consumers often do not absorb the ...

Streaming has not only taken the fragmentation of consumers’ viewing time and attention to new levels; it’s raised ad latency, frequency and formatting issues. The upshot: Questions about ad ...

As many of those participating in last week’s NewFront were reminded, one piece of good news over that past year was that, thanks to a combination of technological advancements and time on the hands ...