When a small business chooses to market itself internationally, it faces a unique set of challenges. While the company no doubt wants to maintain a consistent image across different markets, it must ...

The Walt Disney Company’s new standards for advertising to children put the media outlet ahead of the pack, according to the Center for Science in the Public Interest (CSPI) – and the move should ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jim Wilson, president at Premion, a division of Tegna Inc. It has been a ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards.

The Digital Place Based Advertising Association (DPAA) has announced the release of Media Rating Council (MRC) measurement standards for place-based audiences. The standards will impact out-of-home ...

While the vast majority of Singapore advertisers have acted responsibly and are to be "commended" for offering products and services that make life under COVID-19 safer and more bearable to consumer, ...