Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

For decades, machines followed rules. They calculated, sorted, categorized, and optimized—doing exactly what they were told, ...

A large study shows that AI can enhance creative thinking by encouraging exploration rather than efficiency alone.

A new study argues that AI can never be more creative than humans, but many experts argue that AI's output will only ever be ...

Adobe Firefly, the all-in-one AI creative studio for multimedia, now brings creators fully licensed audio track creation, crystal clear voiceover generation and an end-to-end timeline-based video ...

Adobe (NASDAQ:ADBE) on Tuesday announced a broad expansion of artificial intelligence features across its creative applications at Adobe MAX 2025, introducing new AI assistants and models aimed at ...

Adobe stepped up its AI game in 2025, introducing new capabilities across Express, Firefly, Acrobat and Creative Cloud, ...

As AI Music Tools Proliferate, Detection Technologies and Industry Responses EvolveThe music industry faces an unprecedented ...

With AI, a shift is happening in how people are creating seasonal content. AI tools have grown past novelty filters and basic ...