America still drinks, but it drinks differently. In 2026 the U.S. alcohol market shifts to moderation, value, and ...

Understanding how alcohol consumption patterns evolve across different demographics enables retailers and brands to identify ...

In a recent study published in the journal Alcoholism: Clinical and Experimental Research, researchers evaluated alcohol drinking patterns over 42 weeks post-onset of the coronavirus disease 2019 ...

Younger Australians are quietly reshaping the nation’s relationship with alcohol, and the change appears deeper and more ...

In a recent study published in Nutrients, researchers assessed the impact of moderate alcohol consumption on the quality of life (QoL) in young adults. The benefit-risk ratio of moderate alcohol ...

Dr. Laura Catena explains how new academic studies on health and alcohol, as well as the updated U.S. dietary guidelines, ...

Initiating heavy drinking by 11th grade was associated with higher average weekly alcohol consumption later in life, according to a study published in JAMA Pediatrics. Co-author Megan E. Patrick, PhD, ...

Recently, have you found yourself reaching for a drink more often and now want to take a break from alcohol? FITBOOK ...

Couples who booze together, stay together, according to a new study. Researchers have discovered that the compatibility of a couple's drinking habits is a key predictor of how stable their marriage is ...