Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked about the state of your Sales and Marketing alignment, you'd likely say it's better than ever. But our ...

It’s an open secret that sales and marketing teams don’t always get along. They often chase different metrics and goals that keep them working toward different outcomes. Even though their overarching ...

This eBook explores the five stages of sales- marketing alignment to help you assess your organization’s sales and marketing collaboration today and understand how it can mature in the future, with ...

It’s the beginning of a new year, and most companies are building plans to drive increased sales and revenue growth. With that goal in mind, it’s normal to hear the rallying cry for sales and ...

You run your marketing, generate those high-quality leads we discussed in Part 1 of this article series, hand these leads off to the sales team, and wait. "Hey, guys, anything happening over there ...

Marketers have a number of proven tactics and strategies that can have immediate positive impacts on campaigns across channels including personalization, making use of the massive amount of data ...

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as ...

Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. Whether you wear the CEO, chief revenue officer, sales or ...

Sales and Marketing have essentially behaved as autonomous functions, but in the last few years, there’s been increasing pressure for them to work together to accelerate revenue growth. There ...

As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly out of their league and turning to IT teams for help. However, IT is ...

Opinions expressed by Entrepreneur contributors are their own. Before Covid, a lot could be intuited about future consumer behavior by analyzing the past. If you gave me someone’s credit card ...