Alignment is what turns strategy into execution, helping teams move together so growth accelerates instead of stalling. The ...

In an uncertain business environment, company culture and the relationships between employees play a key part in how well ...

Whether it’s a rebrand, a restructure or a crisis, internal communication can’t be an afterthought when you're navigating a big company change. Your employees need clarity before your customers do, ...

This is the first in an exclusive series of articles from Total Alignment authors Riaz Khadem and Linda Khadem titled "The Alignment Factor." Check back in every Thursday for new installments. Every ...

‘Sales alignment and field alignment is a clear priority for me internally,’ says HPE Vice President of North America Channel and Partner Ecosystem Jeremiah Jenson. ‘What it means for partners is more ...

Peter Drucker famously declared that any business has two basic functions – marketing and innovation. These functions create business results through growth (i.e., paying customers), and everyone in ...

Messaging needs consistency. Conflicting language across functions leads to confusion and erodes customer trust. Leadership drives change. Leaders must model collaboration, remove blockers and keep ...