Amul Kool Milkshake will now be Amul Kool Shakers. Amul has opted for a branding design makeover for its range of Amul Kool Milkshake in collaboration with WOW Design, a brand design consultancy.

The pack now appears youthful and modern. But considering its popularity, was the design change necessary? Picture a pav bhaji cart on the street. There is a gigantic tawa, on which vegetables are ...

The brand imagery and graphics have made it more lively and cool to target the youth. The product name was also changed to Kool Shakers WOW Design, a brand design consultancy, has done a complete ...