Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...

Hinge has spent the last five years marketing itself as the “dating app designed to be deleted.” The campaign that launched that phrase in 2019 put a furry app mascot, Hingie, through the paces with ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the Appcase blog. Once you have a killer app marketing strategy in place, it’s ...

Marketing is especially important for small businesses that want to expand their reach. Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and ...

With TikTok’s usage still climbing across Southeast Asia and advertising revenues surging, the short-video platform TikTok is making a concerted effort to court app marketers in the region and grow ...