A TV ad for popular Aquafresh toothpaste has been banned over bogus health claims. The toothpaste commercial promised that it provided ‘24 Hour Sugar Acid Protection’, however the manufacturers were ...
Aquafresh is hoping a move into fruit flavoured toothpastes will stem its decline in sales. The GSK-owned brand has launched a trio of fruit-flavoured ­toothpastes it said would “add some excitement ...