BERLIN and SAN FRANCISCO and SEOUL, South Korea, Jan. 25, 2018 (GLOBE NEWSWIRE) -- AppLift, a leading mobile ad tech company, today announced the addition of Audience Segmentation via a rule-building ...
In Colorado, marketing intelligence firm Wiland has further enhanced its MarketSignals platform with the addition of Custom ...
Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...
PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do you ensure that you are targeting the best people and that the ...
Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...
In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...
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