Southwest Recovery Services has released a guide on third-party B2B invoice recovery for mid-market businesses, drawing on 20 years of ...

Right now there are possibly thousands upon thousands of leads sitting in your customer relationship management (CRM) tool and collecting dust. This is the reality for many business-to-business (B2B) ...

Imagine spending an entire month each year simply fixing broken tools. That’s the harsh reality for many B2B CMOs, according to a new study by Intermedia Global (IMG). The report found that senior ...

B2B marketers are wasting millions of dollars every year on misguided spray-and-pray campaigns, the CMO Council pointed out in a new report. And while most B2B marketers say they should be driving the ...

Demandbase has incorporated a new filter in its Demandbase Company-Targeted Advertising platform. The filter, called “Technology Targeting,” lets users target and personalize display ads based on the ...