Forbes

Brand Strategy: What It Is And Why It’s The Pulse Of Great Businesses

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...
Stacker

The Citation Economy: Why AI Rewards Brands with a Distribution Strategy

AI search runs on citations. See why distribution is the unlock and how to build surface area, trusted pickups, and measurable citation lift with Stacker.
Forbes

Without Brand Strategy, Marketing Flops—Here's How To Flip The Script

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.
Marketing

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...
Skift

Inside The Ascott Limited’s Multi-Typology Brand Strategy

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy ...