Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance ...

Now it means more reach, with a machine learning layer deciding what relevance looks like. Google has been steadily steering advertisers toward fewer moving parts – fewer match types, fewer manual ...

Let's say you're performing a campaign on Google AdWords and you have similar search terms -- for example, some with broad match and some with exact match for particular queries. Say, for example, ...

A red car is a red car. Unless it’s a maroon sedan. Or a crimson convertible. Or a burgundy truck. Or, for that matter, a red car. Search marketers know that bidding for exact search terms — a [red ...

Google plans to start serving Recommendations when using broad match in Google Ads, making it easier to benefit from the strategy and gain better performance. For advertisers using Smart Bidding, ...

There is a ton to pack into Google Ads announcement that they named "matching the most relevant keyword to every search." There is a change to both phrase and broad match keywords when they match are ...

How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact. In today’s volatile world, few things are ...

Make broad match work for you by minimizing its risk while maximizing reach with audiences. Here's how you can do it right. Some of my favorite things to read on social media are the posts asking ...

PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be ...

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...