The term "marketing channels" refers to the path that products take from the point of manufacture to the point of consumer purchase. As such, virtually every business that sells a tangible product ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...