Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Aug 28, 2023, 11:00am EDT This article is more than 2 years old.
Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...
Opinions expressed by Entrepreneur contributors are their own. A common word of advice for entrepreneurs is to build what they personally want, but this can prove to be a path to failure. After all, ...
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