Research in the journal Food Quality and Preference sheds new insight into the role of pill color and shape in influencing patient perceptions on expected ease/difficulty of swallowing, taste, and/or ...

Generic medications that differ in color may make people less likely to want to continue taking them, according to a new study. Researchers discovered that subjects whose generic prescription ...

When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

In a decade, Americans have saved an estimated $1.2 trillion by taking generic drugs instead of the high-priced originals. But the booming market in copycat prescription pharmaceuticals - coupled with ...

Shape and color differences between branded and generic drugs may be associated with medication discontinuation, according to the findings of a nested case-control study. Aaron S. Kesselheim, MD, JD, ...

Boston, MA—Generic versions of the same prescription drug are clinically interchangeable but often look different depending on the manufacturer. The FDA does not require consistent pill appearance ...