What color do you associate with nature? With cold? With hot? If you answer ‘green’, ‘blue’, and ‘red’, then congratulations – your color associations are the same as the majority of other people.

In language, we easily link colors and emotions. English speakers see red, feel blue, or are green with envy, meaning they are angry, sad, or envious, respectively. French speakers voient rouge (see ...

The longer we perform our studies in affective color psychology, the more we get asked if such affective color metaphors are related to or are even at the origin of color-emotion associations. Thus, ...