High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...
Online reviews and brand identity matter more to today’s potential clients than old-fashioned referrals, according to a surey by Ficomm Partners, an Irvine, Calif.-based communications company that ...
CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...
ATLANTA--(BUSINESS WIRE)--Comcast has announced the appointment of Javier Garcia as Senior Vice President of Competitive Marketing and Strategy at its Central Division Headquarters in Atlanta, Georgia ...
Discover what an Ads Library reveals about your competitors, including ad strategies, targeting patterns, messaging trends, ...
The Changing Landscape of Asset Management Marketi... The Changing Landscape of Asset Management Marketing The Role of the Client Journey in Asset Management Marketing Future Trends in Asset ...
It’s certainly enviable to have minimal competition in a hot space, but in the real world, this scenario is seldom the case. Even for category creators, those who introduce a new product or service ...
Working with hundreds of fashion brands has given me insight into what separates successful companies from those that struggle. Although there is no one-size-fits-all approach to establishing and ...
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