Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Consumers turn to trusted sources when making purchasing decisions, whether that be family and friends, customer reviews or influencers. Influencers, especially those who create online communities ...

Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. Declining consumer confidence, the resulting consumer ...