The NCAA tournament selection committee's reliance on the RPI as a significant metric could end soon, with officials set to consult analytics experts on Jan. 20 in Indianapolis and discuss the ...

Marketers want ROI and business performance results from their efforts and Twitter is meeting that need on its ads with a new metric called conversion lift. Advertisers on Twitter have complained ...

LinkedIn is rolling out native conversion metrics in its Campaign Manager tool for sponsored content and text ads, according to a blog post from the company. The metrics will include leads, sign-ups, ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...