In my younger and more vulnerable years, I ate at Cracker Barrel. A lot. I loved it. Not ironically. Not tongue-in-cheek. Fully and wholeheartedly. I loved the biscuits and the gravy, which is to say ...

Jim Antle, the Washington Examiner magazine’s executive editor, brings to life the pages of the magazine in the show Inside Scoop. Each episode features exclusive insight from the article authors and ...

Cracker Barrel's recent change highlights the importance of identity. In less than 24 hours, Cracker Barrel erased nearly $100 million in market value, not because of a supply chain disruption or ...

When Cracker Barrel erased its folksy figure, it triggered more than aesthetic complaints. Experts explain the psychological ‘trust contrasts’ that make logos so emotional. The new Cracker Barrel logo ...

The country-style chain that once sold nostalgia as reliably as biscuits is now a case study in how to torch brand equity in a single corporate decision. Cracker Barrel's attempt to modernize its ...

In August 2025, the minimalist logo—stripped of its beloved “Uncle Herschel”—was met with backlash. “I recall visiting Cracker Barrel stores which was familiar to me anyway since I grew up in South ...

A Boston Globe food critic defended Cracker Barrel’s controversial rebrand in a new piece, mocking detractors as having "biscuits for brains." "It would be nice if every single small thing did not now ...