Each month, Campaign Brief invites top creatives to choose one standout piece of Australian work made outside their own ...

Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

None of the four Japanese sprinters had a personal best time of less than 10 seconds, and yet they beat the United States into third place. Individually, the Japanese were weaker than the Americans on ...

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

Can you say in just a few words what’s most important to you? Do you know what you really want most from your work and your relationships? Brand strategist Bonnie Wan, who worked on the iconic “Got ...

It was David Ogilvy who sagely said: “Give me the freedom of a tight brief”; intuitively knowing that creative effectiveness was contingent on a creative brief that was focused, specific, and gave ...

Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...

Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on ...