Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

TikTok, YouTube Shorts, and Snapchat have led the way for short-form content. However, TikTok recently introduced a program that rewards longer content and it's paying off. Here's why long-form video ...

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build ...