Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

CHICAGO — Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride, ...

Journal Editorial Report: The week’s best and worst from Kim Strassel, Allysia Finley and Kyle Peterson. It’s harder to tell the difference these days between Republicans and left-wing Democrats. Take ...

I’ve spent years reporting on oral care and practically have dentists on speed dial. To find the best toothpastes, I talked to dentists and used their guidance to round up options made with fluoride ...