AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...
In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...
Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...
The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging CHICAGO, April 15, 2025 /PRNewswire/ -- ActiveCampaign, a leading marketing ...
AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed. This article shows how search marketers can stay competitive by combining proven ...
In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...
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