Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

The customer journey is more than a series of transactions between a customer and a business. It’s the foundation for building lifelong relationships with your customers and is key to a successful and ...

As shoppers embrace new forms of AI, crypto and alternative financing, payment experts say financial institutions will need to reassess traditional payment products.

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...

When you walk into Walmart, there are a few things you can feel confident in. First, you're likely to find a pretty ...

Lululemon, famous for its luxury athletic wear, is struggling to emerge from a rough patch with consumers, who have switched ...

The phone carrier has spotted a pattern in recent customer behavior that is sparking concern. Verizon (VZ) , the top mobile provider in the U.S., recently faced an increase in profits as it welcomed ...

At Synchrony, Bess Healy’s focus is delivering hyper-personalized experiences to customers through insights-driven technology solutions. Using artificial intelligence in this way, has the power to ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...