Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Explore the critical role of a Data Integrity Analyst, including key responsibilities, average salary, necessary skills, and ...

Ben Jones is co-founder and CEO of Data Literacy, and the author of nine books on data and AI, including AI Literacy Fundamentals. In a world increasingly focused on data and AI, the role of the data ...

Rather than spending their time executing manual queries, data analysts will increasingly operate like AI engineers—reviewing, refining, and validating AI-generated outputs. AI is not only reshaping ...

Navigating the ever-evolving world of data analysis can feel overwhelming, especially with the sheer number of AI tools, platforms, and certifications available today. Whether you’re just starting out ...

JPMorgan Chase plans to charge financial technology companies for access to customer data, according to a report. In a world where data is as valuable as gold, this seems like big news.

In today’s data-driven world, showcasing the right data analytics tools and skills on your data analyst resume can set you apart from the competition. Whether you’re an aspiring data analyst or a ...

For as long as I’ve worked in data and analytics, predictions of disappearing roles have been common. A decade ago, it was the data warehouse developer. Then it was the data steward. Today, some say ...