With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
The Customer Data Platform (CDP) initially emerged as a groundbreaking solution, unifying customer data from various sources into a single coherent view. It was celebrated for enabling personalized ...
A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...
If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...
The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data believes this recognition validates its ...
Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...
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CRM platforms emerge as key drivers of business growth in 2025
When you look at the modern business environment, you will see how growth no longer depends only on marketing reach or ...
TOKYO--(BUSINESS WIRE)--Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, today announced that SUBARU Corporation (SUBARU) has chosen to implement Informatica’s ...
Diliko, a startup that provides on-demand data management using artificial intelligence for midsized enterprise customers, officially launched publicly today. The company’s platform offers a ...
SAS Institute subsidiary DataFlux is unveiling a new suite on Monday that combines MDM (master data management), data quality, and data integration tools in a single package. Analysts say the DataFlux ...
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