Google is updating its Customer Match policy effective January 13, 2025. Advertisers who repeatedly misuse the Customer Match policy could have their account suspended. Take action to ensure your data ...

Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible to be used within an account to help aid Smart ...

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...

The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $50k threshold for full Customer ...