A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

Prioritizing your onboarding process will help ensure customers begin successfully, obtain a clear understanding of how your service or product works, and build a relationship of trust with your ...

As per a recent CNBC report (1), In US, fintech companies accounted for 38 percent of all US personal loans in 2018. That's a revolutionary growth from just 5 percent in 2013. On the other hand, ...

If the customer lifecycle is a performance, the onboarding process is the opener. If the opener doesn’t catch your attention, you don’t want to stay for the show. For many financial institutions, ...

Everyone's familiar with the well-known saying: “You never get a second chance to make a first impression.” In business, this adage speaks volumes about the importance of that first, ever-important ...

Co-founder and president of OptinMonster. Expert software architect with a deep knowledge of building products for the mass market. Do you want to improve your retention rate and create memorable, ...

Companies can never get stagnant on improving their customer experience. Yet too often, good customer service may focus solely on having more positive face-to-face interactions instead of addressing ...

What Is Customer Onboarding In SaaS? Customer onboarding in SaaS means acquainting new users with products/services on offer. It is all about showing them the ropes, providing them the tools they need ...

According to HubSpot, happy customers are the top referral sources for companies. But turning a new client into a happy customer requires a successful customer onboarding strategy. If the experience ...