The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

You can't read minds, but you can predict what your customers will do next. Most businesses guess their way through sales and marketing, wondering why conversion rates stay flat. But you're smarter ...

Boris Dzhingarov, founder of ESBO Ltd, leads a global Digital PR & SEO agency dedicated to enhancing brand awareness and visibility. A decade ago, loyalty programs were largely reactive affairs: You ...