Personalization has become one of the most influential forces in today’s consumer marketplace. Across industries, people are increasingly drawn to products and services that reflect their identity, ...

Imagine a world where your digital devices know you almost as well as your closest friends do. They anticipate your needs, adapt to your preferences, and offer experiences that feel uniquely yours.

From engraved dials to one-of-a-kind complications, custom watches are redefining the luxury market and reshaping the ...

People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online ...

Apple's most important and anticipated update is now live for users, as iOS 18 is now available for all to download and install to get the latest experiences on iPhones. Users who have eligible ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

Brianne Baggetta, President & CEO, The Mailworks and Jonathan Downing, Chief Technology Officer, Impact Personalization is no longer a perk for consumers and B2B buyers—it’s an expectation. Along with ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to a recent Prosper Insights & Analytics survey, over one ...

The range of possibilities around customization and personalization of messaging–in many kinds of consumer-facing communications, including on packaging–has increased substantially in recent years.