The Digital Advertising Alliance (DAA) has announced an update to the advertising industry’s AdChoices programme for interest-based advertising (IBA). The new tools were previewed at the DAA Summit ...
The Digital Advertising Alliance (DAA) has released a set of cross-industry tools to provide consumers a clear and recognizable mechanism to opt out under the pending ...
With the new tools, U.S. consumers now have a simplified means to control data collection and use across Web sites (in “desktop” and mobile Web) and apps on a particular device. The tools were ...
WASHINGTON, June 4, 2025 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the launch of a process to consider developing new guidance around the application of the DAA ...
The Digital Advertising Alliance (DAA) – an independent not-for-profit organisation which establishes and enforces responsible privacy practices for relevant digital advertising – has announced ...
The Digital Advertising Alliance, a privacy advocacy group, is answering the pressure to help protect mobile privacy with a new app. The AppChoices tool will allow users to opt out of targeted mobile ...
Starting next month, the ad industry self-regulatory group Digital Advertising Alliance will make available opt-out tools created specifically for California's new ...
NEW YORK, Nov. 25, 2019 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced cross-industry tools for publishers, brands, agencies and adtech in the digital advertising supply chain ...
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