Did you ever wish you could talk to your clean room? Samooha is a data clean room provider startup co-founded and helmed by Drawbridge founder and former CEO Kamakshi Sivaramakrishnan. Last month, the ...

Over the past couple of years, data clean rooms have emerged as the next big thing in marketing. Meta has one. Disney has one. Walgreens has one. At a time when privacy regulations are starting to ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

In this conversation with HousingWire’s Allison LaForgia, TRUE CEO Stephen Butler discussed how decades of experience in process optimization across a wide range of industries refined his vision for ...

Businesses are increasingly adopting Data Clean Rooms, secure digital spaces enabling data collaboration without exposing ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

Amazon unveiled a slew of advertising products as part of its annual UnBoxed conference, including a new data clean room tailored to publishers and a generative artificial intelligence (AI) solution ...

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...

If you’ve ever found yourself staring at a messy spreadsheet of survey data, wondering how to make sense of it all, you’re not alone. From split headers to inconsistent blanks, the challenges of ...