Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

Kiran is the CEO & Co-Founder of Tydy - an Employee Data Management & Automation company working with the largest enterprises globally. Businesses have been using data to deliver better customer ...

And to trust those algorithms to pass judgement, then for people to apply judgement to the predictions or the recommendations that the data unveils. Being data mature or digitally mature refers to a ...

Indian IT firms are often first in line to implement enterprise AI, but a closer look at delivery reveals constraints rooted ...

As the great management expert W. Edwards Deming once said, “Without data, you’re just another person with an opinion.” Obviously, data is all the rage today; it’s what makes the flashiest technology ...

When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start. The ongoing pandemic and now sluggish ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The most mature digital product analytics ...

Over the years, we've seen a couple of different organizational models for delivering analytics to the business. While both models have their advantages, each model has some severe drawbacks that make ...

The first important step is to connect, organize, and harmonize your company data so you can understand and meet the needs of your customers with AI-powered solutions. Nearly all analytics and IT ...