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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure

Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...
TV Technology

CIMM Study Explores Big Data Measurement Problems

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...