To set prices that produce sales, small business owners need to understand the demand curves and inverse demand curves for their products and services. Knowing how each curve works will help owners ...

Consumer surplus is the amount exceeding an equilibrium price the consumer is willing to pay. The equilibrium price is an idealized price, in which the demand for the good equals its supply. If the ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Learn how utility functions derive demand functions and their role in maximizing consumer satisfaction and economic decision making.

Throughout history, there are examples of great business leaders who, despite their best efforts, experienced poor company performance. How is this possible? Also, when employees are asked the ...