Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times ...

Innovation with design thinking demands critical thinking because we must understand our assumptions that frame our ideas and shape our design. As our world becomes more and more digital, it’s not the ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

As someone who had never taken a d.school class, when I heard the words “design thinking” they seemed to conjure a single image of rainbow Post-its. On the Post-its floated buzzwords that meant little ...

We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes. Organizations that allow designers to act as business leaders and not ...

Design thinking is a flexible approach that promotes creativity in product design. Cross-functional teams are a natural fit for the design thinking system. Playing to your team’s strengths can net ...