Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...

The basic problem of a theory of truth approximation is defining when a theory is “close to the truth” about some relevant domain. Existing accounts of truthlikeness or verisimilitude address this ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing ...

Richie Etwaru, Co-founder & CEO of Mobeus, is an evangelist for the probabilistic math revolution and a pioneer in emerging technologies. For most of business history, systems followed deterministic ...

Dynamic Probabilistic Risk Assessment (DPRA) represents a significant evolution in the evaluation of nuclear power plant safety, integrating time-dependent models of system evolution with stochastic ...

Consider an N × n random matrix $Y_{n}=(Y_{ij}^{n})$ where the entries are given by $Y_{ij}^{n}={\textstyle\frac{\sigma _{ij}(n)}{\sqrt{n}}}X_{ij}^{n}$, the $X_{ij ...