Disney just took the next step on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an expansion of its ...

For the first time, Walt Disney is allowing direct access of its programmatic platform -- Disney Real-Time Ad Exchange (DRAX) -- with two of the largest demand-side platforms (DSP): Google's Display & ...

New, Robust Agreement Includes Disney's Full Portfolio of Networks and Direct-to-Consumer Services, Genre-Specific Options, and ESPN's Flagship Direct-to-Consumer Offering When It Launches in 2025 ...

It took billions of dollars in losses, a company-wide overhaul, cost-cutting and price hikes to get there, but Bob Iger and Walt Disney Co. appear to have reached a long-awaited turning point in the ...

Peter Supino, Wolfe Research analyst, joins 'Squawk on the Street' to discuss the outlook for Disney's stock in the wake of its boardroom battle, the linear TV business within Disney, and more. Got a ...