Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

This is the February edition of Anchovy News. Here you will find articles concerning ICANN, the domain name industry and the recuperation of domain names across the globe. In this issue we cover: ...

As a marketing whiz gearing up for a campaign, what keeps you up at night? It's probably not domain name registration—but maybe it should be. Domains are often an afterthought in marketing campaigns.

What’s in a name? When it comes to domain names, the answer is a lot. A great domain name can have a major impact on a company’s bottom line, and most successful, prominent businesses today have a ...

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For the uninitiated, registering a domain can sound like a daunting task. But in all reality, as long as your domain name is available, the job takes mere minutes. The upfront investment for ...

This is the June edition of Anchovy News. Here you will find articles concerning ICANN, the domain name industry and the recuperation of domain names across the globe. In this issue we cover: Domain ...