Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

Are you a print subscriber? Activate your account. 5 hours 12 min ago By Jon Springer - 5 hours 39 min ago 7 hours 8 min ago By Tim Nudd - 7 hours 59 min ago 8 hours 34 min ago By Garett Sloane - 13 ...

Discover how marketing plants for climate control has become a practical business strategy as climate norms shift.

There have been major shifts in consumer expectations and stakeholder commitments around environmental marketing claims, according to a release from Consumer Brands Association, making a regulatory ...

Lawsuits alleging greenwashing are on the rise, targeting companies emphasizing environmentally conscious business practices and promoting environmental benefits of goods or services. As consumers ...

This story was originally published by Inside Climate News and is reproduced here as part of the Climate Desk collaboration. Walmart and Reynolds Consumer Products have agreed to stop selling certain ...

Opinions expressed by Entrepreneur contributors are their own. This Earth Day, we’ll be bombarded by brand messages in support of our planet. While many of these campaigns are well-intentioned, ...

AMSTERDAM, NETHERLANDS - 2021/11/27: XR activists hold a banner against consumerism during the demonstration. Extinction Rebellion organized in the center of Amsterdam a fashion parade, to mock fast ...

The DMA Inserts Council is taking the lead on the issue of environmental responsibility in insert marketing as the direct marketing industry is coming under increased governmental pressure to reduce ...

For many waste management firms marketing is a new phenomenon. Kevin Hirst, marketing & communications director at Veolia, the largest waste management company in the UK, has worked at the company for ...