In the previous examples, a qualitative method was used because the research questions warranted it. Through considering the potentially controversial statements about qual and quant above, we are ...

If you would like to register your interest, please complete this form and we will be in touch if new dates are released. Register your interest here. This online course is divided into two programmes ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...

Dr. Fiona Dobbie is a Senior Lecturer and Director of Research for the Usher Institute at the University of Edinburgh. Fiona is an applied qualitative and mixed method researcher working in health ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

If you would like to register your interest, please complete this form and we will be in touch if new dates are released. Register your interest here. This course is divided into two programmes (this ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...