Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

We’ve seen campaigns that really get what people are talking about, others that use new tech in smart ways, and some that ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Carey Bringle, owner of Peg Leg Porker Restaurant, Bringle’s Smoking Oasis, Pig Star and Peg Leg Porker Bourbon & Lifestyle Brand. Restaurants can face mixed customer turnout during the big ...

On Tuesday, Choice Hotels International launched its 2025 global marketing campaign aimed at “maximizing” the guest experience and building brand recognition and loyalty across its 22-flag portfolio.

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

With Maui's visitor arrivals still 21% below prepandemic levels, the Hawaii Tourism Authority (HTA) and the Hawaii Visitors and Convention Bureau (HVCB) released details about a new $6 million ...

The 23-year-old pet food brand highlights messy pet moments in its first full-funnel marketing campaign. Chief marketing officer Miki Dosen details the campaign’s inspiration, strategy and early ...