Video is now at the heart of Facebook. From reels and short clips to live broadcasts and tutorials, video dominates the platform. People spend more time watching video than any other type of content, ...

Facebook is making “views” its primary metric to measure the performance of content. This shift represents one of the platform’s most significant analytics changes in recent years, affecting over 3 ...

Your Facebook page will say less about you in a few weeks. After an early sighting by consultant Matt Navarra, Meta has confirmed that it's removing addresses, "interested in" (read: sexual ...

Meta's second quarter "Widely Viewed Content" report for 2022 provided a look behind the strange curtain that is stuff shared on Facebook. Reading time 3 minutes Considering how much pain and havoc ...