Like its cars, Ferrari's merchandise is expensive. For instance, Ferrari sells a variety of baseball caps. The cheapest ones, which use synthetic materials and have embroidered logos, cost $180.
For its first watch partnership with Ferrari in 2022, watchmaker Richard Mille created the stunning, 1.75-mm thin UP-01. While the UP shocked FBO lounges worldwide with its wafer-like profile, the ...
The men who brought you the Apple watch, Sir Jony Ive and Marc Newson, have unveiled their vision for Ferrari's all-electric Luce.